How can I get involved?

Register your business for an account.

Together, we have the power to champion sustainability, and we can shape a better future for generations. By simply downloading our digital toolkit, you unlock a world of invaluable resources to amplify The Ultimate Renewable™ message.

Our toolkit has the tools to engage, inspire, and educate your followers on the importance of sustainable practices in our industry. With our toolkit, you’ll gain access to powerful strategies and communication materials that will empower you to make a lasting impact in your community and beyond.

From eye-catching visuals that capture attention to thought-provoking articles that inform and educate, our toolkit equips you with the resources to effectively convey the benefits of forest and wood products. Whether you’re sharing on social media, organizing events, or collaborating with like-minded individuals, we’ve got you covered.

How do I avoid greenwashing?

To ensure your messaging and communication remain free from greenwashing, it’s crucial to prioritize transparency, honesty, and accountability.

Start by conducting thorough research and understanding the environmental impacts of your products or initiatives. Avoid vague or ambiguous claims and instead provide specific and verifiable information about your sustainability efforts.

Be clear about the limitations and challenges you face and demonstrate a commitment to continuous improvement. Avoid using misleading visuals or language that could create a false impression of your environmental performance.

Instead, focus on sharing specific actions, measurable results, and third-party certifications or endorsements. Encourage open dialogue and feedback from your audience and be responsive to concerns or critiques.

By consistently providing accurate and reliable information, you can establish trust, credibility, and avoid the pitfalls of greenwashing.