The Ultimate Renewable™ Unveiled: Adam Dovile returns for bold $1.8M 2023 campaign.

Photo of brand ambassador Adam Dovile wearing PPE in a pine forest while on set of the 2023 The Ultimate Renewable™ campaign

After a successful campaign in 2022, FWPA’s The Ultimate Renewable™ 2023 campaign will launch in Canberra Airport on 31st of July and will go live across Australia on 20th August. The imagery in the new television commercial and campaign challenges the current consumer perceptions of forestry, showing harvested and then replanted trees to reinforce The […]