5 Questions to ask your home builder

Timber house frame

Many new homeowners just don’t know where to start when it comes to talking to their home builder about sustainability. We’ve put together a quick and easy list of questions to make that conversation easier. 1. Where do you source your materials? A great first question to ask your home builder is where they source […]

Imagine a world where all the forests were certified sustainable

Two rosellas sitting in a tree

Imagine a world where all the forest lands were protected and cared for. What do you see? Forests with healthy and protected biodiversity Biodiversity refers to the variety of living species on earth. Plants, animals, bacteria, and fungi included. Healthy biodiversity in forests plays a fundamental role in maintaining the health and functionality of ecosystems, […]

Accountability in fashion

Clothing on a rack

What do trees have to do with a sustainable fashion industry? Have you been thinking about the companies you buy from and how you can hold them accountable for making responsible decisions for the planet? Recent shifts in consumer behaviour indicate a growing emphasis on sustainability and ethical practices, with buyers increasingly favouring brands that […]

Circular economy – How does wood fit into the future? 

Linear Economy vs Circular Economy

The circular economy is a model that aims to minimise or do away with waste. The goal of the circular economy is to make the absolute most of available resources by promoting sustainability, reuse, recycling, and innovation.   In a perfect circular economy, forest and wood products play a crucial role by embracing sustainable and maintainable […]

Recycling wood

Four recycling bins lined up in a park

Learn about the impact of recycling wood on sustainability and resource conservation. Wood is a renewable resource We’ve asked this before, but did you know that wood is a renewable resource? Trees can be planted and regrown over and over again for generations to come. Choosing to recycle your wood items extends the life of […]

Watch our new TV campaign

Adam Dovile wearing PPE in a pine plantation as he looks up at the trees

Watch our latest TV campaign featuring our hugely popular brand ambassador, Adam Dovile.  Adam tells you all about choosing certified wood because it is beautiful, natural and enhances our feelings of wellbeing. Keep an eye out for the campaign running throughout top-rating programs such as The Block, Seven and Nine news and both AFL and NRL […]

The Ultimate Renewable™ Unveiled: Adam Dovile returns for bold $1.8M 2023 campaign.

Photo of brand ambassador Adam Dovile wearing PPE in a pine forest while on set of the 2023 The Ultimate Renewable™ campaign

After a successful campaign in 2022, FWPA’s The Ultimate Renewable™ 2023 campaign will launch in Canberra Airport on 31st of July and will go live across Australia on 20th August. The imagery in the new television commercial and campaign challenges the current consumer perceptions of forestry, showing harvested and then replanted trees to reinforce The […]

Make It Wood Campaign by Planet Ark

One of Australia’s best-known environmental groups is recognising the benefits of responsibly sourced wood in the new Make It Wood campaign by Planet Ark. Read the launch announcement below: Wood – A growing answer to climate change Wood has long been seen as an attractive option for buildings, furniture and flooring, but now a new […]

Meet Adam Dovile – The Ultimate Renewable™ brand ambassador

Adam Dovile on building site

With a big smile and a passion for sustainable building practices, Adam has been guiding and inspiring Australian audiences to build and improve their homes since 2014.   “As a builder, I’m passionate about encouraging people to explore the sustainable options in construction,” Adam said. “What’s great to see is the many architects, designers and specifiers already […]

How fast can you grow a house?

We did the calculation to find out how fast Australia can grow a house. We were recently asked, “how long it would take for Australia’s plantation estate to produce enough structural timber for building an average house frame?” This question aligns perfectly with the recent report on timber usage in residential construction just released by […]